INT'L COMPANIES | lingojam

INTERNATIONAL COMPANIES USING LINGOJAM

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The international companies using 'broken' English now . . . but waiting for Lingojam!

A growing number of global firms are using English as their main language – even if they are based in Japan or France.

Nearly every meeting Keiko Claassen must attend at work is held in English. No big deal – except that her company is based in Italy and she’s Dutch.

At one recent meeting where she was the only non-Italian in the room, her colleagues stopped speaking English and reverted to Italian – the common language between them – because someone had trouble following the conversation.

“It was like watching a movie,” says Claasen. “As soon as they switched … you could see their culture come to life.”

Happenings like this all over the world have prompted big companies to look for a solution.

In 2019 a group of high-ranking business executives from several substantial corporations was charged with creating and establishing an easier way to use English.

The mission was not to find an alternative - too much has been put in place already - but to find a way to eliminate the many chaotic formulations in the current everyday English language.

Lingojam is the result. It uses the 46 characters established by Anglish Sounds and uses its own grammar, simple rules without exceptions. FIND OUT MORE

Keiko Claasen

Keiko Claasen.

Adding value to the company through Creation and Branding leading multiple projects that influence the image of ITT, and all its companies and brands globally. Continuously building ITT’s position as a premiere supplier, as well as an employer of choice by creating a collaborative and High-Performance workplace.

These targets cannot be completed without communicating with my colleagues here and in other parts of Europe. This must be improved with the new English being created.

Part of my duties is to provide senior communications counsel and support in all aspects of Integrated Marketing Communications, including product promotion and brand management, public relations, social media and web, crisis communications/issue management, employee engagement, culture communications and community relations/philanthropy for ITT’s Motion Technologies (MT) businesses.

I look forward to being one of the first executive students at the launch of the LIngojam project. My English is very good when it is written down but woefully bad and stammering when I am forced to speak to others.

International companies using only English

Others that have made the shift to English-only, despite being based in non-English-speaking countries, include Yokohama, is Japan-headquartered Nissan, which implemented an English-first strategy in the late 1990s.

[This shift has been with huge merits. However, our primary Japanese staff has experienced a lot of hurdles due to the complexities of English. Complexities are understood by the Japanese whose native tongue is one of the most difficult to grasp. What is needed says, Mori Sabaka (a lead line worker, is a simpler kind of English).

In 2015, another carmaker, Tokyo-based Honda announced that its corporate language would become English by 2020. German electronics company Siemens also made English its official language years ago. It’s likely many more companies will adopt English-only, says Jia Lin Xie, a professor of management at Toronto’s Rotman School of Management in Canada.

English is an enabler

For most of these companies, including Sodexo, the aim is simple: by communicating exclusively in a single language, leaders in South America can collaborate with colleagues in France or the US. It’s also part of a larger cultural shift for the company, says Kim Beddard-Fontaine, Sodexo’s group vice-president of employee and change communication.

[Kim confirms, 'Each has shown willingness to be part of the Lingojam Movement' and have enrolled in the program, while at the same time pursuing a pure English track]

“Business is organised globally and not regionally these days,” she says. “We want to become more efficient by collaborating across geographies. English is an enabler of that.”

English for everyone.

Lingojam is a better enabler

This shift is not a throwback to colonialism or a play for cultural superiority. In Europe, nearly 80% of children in their primary years are learning English, while a 2013 survey by the 21st Century Education Research Institute in Beijing found that 70% of Chinese parents want their children to learn the language to help them get into to better schools. When polled with the choice of a preference; English as it is, or an English that is half as hard to learn, 98% went for the 'half as hard.'

Qwee need dElivEree beefO dE end ov dE week.

liIgGjam in akSEn

Edvard Johansson F&I

HONOR

all listings are in random order

We Recognise These Members' Contributions

Included in the list of Founders: 200 points

Included in the Inner Circle: 100 Points

Included in the Honor Roll: 50 Points

FOUNDERS & INSTIGATORS

Edvard Johansson 53, a Swedish energy expert, who comes from a large and mixed-race family back in Malmö in Scania.
December 2019 - 715 points

Mary Haas 49, (British), a linguistics master, and R&D Executive for a multi-national gas exploration corporation operating in Prudhoe Bay, Alaska in the United States.
December 2019 - 1250 points

An Italian Technical Service Representative, Emiliano Santarossa 39, from Bari in southern Italy. Family ownership in multiple service startups.
December 2019 - 855 points

Oliver Zander 67, a New Zealander, with a lifetime's experience of teaching English as a foreign language and a media consultant for several publishing companies, both local (NZ) and in the wider world.
December 2019 - 3500 points

ALL F&I MEMBERS, ALTHOUGH ONLY RECEIVING REWARDS AND PAYMENTS FROM THE F&I MEMBERSHIP, ARE STILL CONSIDERED TO BE HONOR ROLL RECIPIENTS.

INNER CIRCLE

Masayuki Sugimoto, Linguist,
Ichikawa, Chiba, Japan, May 2020
255 points

Keiko Claasen, ITT Marketing,
Utrecht, The Netherlands, February 2020
360 points

Paulo Santi, English Language Teacher, Milano, Italy, April 2020
475 points

Jennifer Reynolds, Primary School Teacher in Belfast, United Kingdom, April 2020
110 points

Brenda Fassie-Mun, Entrepreneur,
Cape Town, South Africa, June 2020
510 points

Marie-Pierre de Grado, English & French Language Teacher, Marseilles, France, August 2020
105 points

John Bullington, Warehouse Manager, Leeds, United Kingdom September 2020
110 points

ALL IC MEMBERS, ALTHOUGH ONLY RECEIVING REWARDS AND PAYMENTS FROM THE IC MEMBERSHIP, ARE STILL CONSIDERED TO BE HONOR ROLL RECIPIENTS.

HONORS ROLL

John Blackie, Transport Operative,
London, United Kingdom, March 2020
75 points

Sulli Tan, Government Worker,
Kuala Lumpur, Malaysia, February 2020
60 points

Tandy Costello, Administrative Manager, Olympia, WA, USA, March 2020
55 points

Kevin Lake, Food Technology,
Mt. Gravatt, Q'ld, Australia, March 2020
75 points

Tanya Smart-Goyan, Restaurant Manager,
Bristol, United Kingdom, April 2020
65 points

Michael Smythe, Liquids Technology, New York, NY, USA, May 2020
85 points

Graham Watt, Freelance Agent,
Richmond Heights, MO, United States, May 2020
75 points

Sandra Hollaway, Journalist & Editor
New Plymouth, Taranaki, New Zealand, July 2020
60 points

Aiko Ito, Technical Supervisor,
Kitakyushu, Fukuoka, Japan, September 2020
65 points

FOUNDER & INSTIGATOR MEMBERSHIP

Minimum participation points - 200

Minimum membership duration - 6 months

Maximum members - not stated

A member may join the FOUNDERS & INSTIGATORS if he or she qualifies - as here above - has personally recruited 20 new teachers - and has an equal number of points than that of any existing F&I member.

F&I members, once admitted, cannot be expelled by incoming F&I members.

F&I members will receive remuneration and remain on the F&I members list without end.

INNER CIRCLE MEMBERSHIP

Minimum participation points - 100

Minimum membership duration - 3 months

Maximum members - 7

Any member may join the INNER CIRCLE if he or she qualifies - as here above - and has a greater number of points than that of an existing IC member.

IC members can be expelled by incoming IC members, with a greater number of points.

Any IC member who qualifies and enters the F&I membership will automatically leave the IC list.

HONORS ROLL MEMBERSHIP

Minimum participation points - 50